Giorgio Armani S.P.A. is an Italian fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these products under several labels, from the most expensive to the most accessible: Giorgio Armani Prive, Giorgio Armani, Emporio Armani, EA7 | Emporio Armani, Armani Collezioni, AJ | Armani Jeans, Armani Junior, AX | Armani Exchange. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry. By the end of 2005, estimated sales of the company were around .69 billion. Armani is the fastest growing fashion brand.