Giorgio Armani S.P.A. (pronounced [ˈdʒordʒo arˈmaːni]) is an Italian fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these products under several labels, from the most expensive to the most accessible: Giorgio Armani Prive, Giorgio Armani, Emporio Armani, EA7 | Emporio Armani, Armani Collezioni, AJ | Armani Jeans, Armani Junior, AX | Armani Exchange. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry. By the end of 2005, estimated sales of the company were around .69 billion. Armani is the fastest growing fashion brand.
Emporio Armani ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani is the only Giorgio Armani diffusion line that is mainly designed by Giorgio Armani.