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Brands > Gucci Fine Jewellery

Gucci Fine Jewellery

Founded in 1921 by Guccio Gucci, the timeless and sophisticated Gucci brand boasts a unique fashion heritage and a broad global appeal.

Having enjoyed long-lasting and worldwide success in clothing and leather goods, the brand was extended in the 1970s with the introduction of Swiss-made timepieces; in 1997 Gucci launched its Italian-made jewelry collection in silver and two years later, in 1999, a Fine Jewelry collection was launched in 18kt gold.

As Gucci jewelry grew in popularity and success, stand-alone jewelry stores opened in major cities in the world: in 2002 on the Via Condotti in Rome, in 2003 on the Via Tornabuoni in Florence, followed by Beverly Hills-Rodeo Drive in 2005 and on New York's smart 5th Avenue in 2008.

At the same time, specially-designed jewelry spaces were created in many Gucci stores which were adapted to the needs of the Fine Jewelry selling experience.

Gucci Fine Jewelry is currently distributed in all Gucci flagship stores and in most directly-operated Gucci worldwide stores as well as in a select global network of authorized jewelers. Such controlled distribution serves to enhance and confirm the leading position of the Gucci brand in the luxury industry.

Gucci jewelry echoes the brand's longstanding signature icons from the Horsebit to the Marina Chain, Bamboo, Chiodo and GG monograms. The jewelry designs, under the aegis of Gucci's Creative Director, Frida Giannini, provide a precious extension of the brand with their uniquely Italian take on elegant style and glamour.

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